How I Taught My Daughter Lesson By Withholding Her Business Money - Iyabo Ojo

Nigerian actress Iyabo Ojo is the mother of popular influencer and businesswoman Priscilla Ojo and during an episode of Iyabo’s podcast Gold Room, Iyabo spoke about how she made sure Priscilla got into business despite a bustling influencing career, as well as the lesson she taught her by locking her out of her own business to get her to sit up. Here’s what Iyabo Ojo said.

Speaking about how she made Priscilla get into business, and taught her a lesson by withholding money, Iyabo Ojo said:

IYABO OJO: Priscilla started off as an influencer but I said to her, you have to have your own business. Because you must have your own business. And she was like – because she was making so much money, she was like “mum!” – I said, you have to. And so we started with Priscy’s Closet. And initially, she dumped it on me. But later, what I did for her was I said you know what? We’re going to use your [bank] account. And then she was receiving the money. When people are buying, she’s receiving and she’s spending it. Then one day I was like Priscilla, you’re over spending this money and she was like “oh mummy, I didn’t know”. So I locked her out of it, but I deliberately did that because I wanted her to enjoy, to see how it feels to make your own money, then I locked her out and I started managing it again so that we could have money to like restock and all that – just give her just the profit and take out my own profit. And so later she was like ughh, she was a bit frustrated because she was like “how am I not getting the money? But it’s my thing!” I said okay, if it is your thing, are you ready to put in the effort, put in the money, do you understand? Because this is what works. This is your thing. And sometimes the influencing job is a bit slow. It doesn’t come all the time. And she falls back on the business. So now she understands that your business needs to keep going. Because influencing is working right now, but a time will come when things might change. Because we never knew DVD would go off the market, and we never knew tape would go before DVD. And then social media came, and it was Facebook, then Instagram, now we have Threads, so you have to keep up with these things and you never know!